Constantino

Brand identity design for Constantino, one of Argentina's finest cocktail bars. I developed the full visual identity, from concept and strategy to logo, collateral, and complementary graphic pieces.

Constantino is a cocktail bar built on two contrasting worlds: the refined complexity of expertly crafted drinks, and the raw, soulful energy of blues, rock, and bourbon. The brand had to carry both, sophisticated enough for the cocktail experience, rough enough to feel authentic.

The identity draws from classic liquor label design, a visual tradition that communicates heritage, craft, and quality without explanation. Bold typography, textured finishes, and expressive details evoke the same allure found in the great labels of spirits and liqueurs.

The result is an identity that feels both sophisticated and approachable. Elegant in its structure, raw in its attitude. Designed to stand out on a shelf, a wall, or a table.

The identity was extended across business cards, merchandise (t-shirts), and print materials, each application reinforcing the same tension between elegance and roughness that defines the brand.

A series of posters featuring quotes from iconic songs, rendered in a minimalist palette of red, bone, and black. Rough, chaotic typography balanced by an underlying elegant rhythm. Each poster creates immediate visual impact while evoking the legendary aura of blues and rock.